Cross Media Divergences
Meaning & Purpose : Product is the items of the company that produced which is to sell to customer and increase their income. For a media company (Marvel), their very main product is Movie & Home Entertainment. In this section, I will analysis how Marvel had able to maximise the profit by selling their main product - movie and also other industry.
Marvel is a cross media company,which their market is not only media theatre and home entertainment. They have also co-operate with lego company to form a play station and xbox video game. All the characters in the games are all related to the movie that they had recently produced and from comics in the year or past. As video gaming is a big market , by producing video game , Marvel can earn more money from the title of the movie and promote their own company to the gamers.
Here is a data of video games market in USA between 2010 and 2014. In the Digital console games column, there are more than 700 million dollar growth in just 4 years of time. Therefore it is very important for Marvel to expand the video games market to earn the share from the market.
Meaning & Purpose : Product is the items of the company that produced which is to sell to customer and increase their income. For a media company (Marvel), their very main product is Movie & Home Entertainment. In this section, I will analysis how Marvel had able to maximise the profit by selling their main product - movie and also other industry.
Marvel is a cross media company,which their market is not only media theatre and home entertainment. They have also co-operate with lego company to form a play station and xbox video game. All the characters in the games are all related to the movie that they had recently produced and from comics in the year or past. As video gaming is a big market , by producing video game , Marvel can earn more money from the title of the movie and promote their own company to the gamers.
Here is a data of video games market in USA between 2010 and 2014. In the Digital console games column, there are more than 700 million dollar growth in just 4 years of time. Therefore it is very important for Marvel to expand the video games market to earn the share from the market.
From the Marvel annual report of 2014.The company had increased 20% of spending on " Home Entertainment " , it included video game and DVD spending. Again when " The Avengers" shown in the cinema, it had been on the screen for over two months. Because most audience had a very positive feedback on the movie, therefore Marvel had produced lots of side products like video games, toys and clothing etc.
Before the company start filming " The Avengers ", they also made lots of movie series like " Iron Man " , " Thor "... All the movie below are all related to the " The Avengers " storyline. The movie below is only related to the " The Avengers " storyline, Marvel had produced far more movie than I showed below.
- Captain America - The First Avenger
- Captain America - The Winter Soldier
- Iron Man
- Iron Man 2
- Iron Man 3
- Thor - Courage is Immortal
- Thor - The Dark World
Iron Man series is one of the very original movie that bring Marvel became famous in the worldwide. The series had brought a huge profit and popularity as one of the movie in the series had a top ten box office in the world.
The movie of Captain America is based on the history of second world war. The movie does not have a good reputation of box office as most people found it was quite boring when it combine to the history. All the background setup was back to 1930 - 1940s, most people found it was very old style and doesn't reach their expectation.
The Character setup of Thor is based on northern European mythology. The story setup is very suitable for male teenagers as it has a complicate storyline. It had a excellent box office in the world wide. Currently there are only two movies in this series, the third chapters is still in production and will be release in 2018.
As the target audience of the movie are most young age teenager & young adult. Marvel had an online shop which allow the teenagers to purchase lots of superheroes costume. It is also a way for marvel to promote themselves by increase the amount of people who wear their product. More importantly, by selling accessories online. It increases profit for the company.
As Marvel's movies are very popular all around the world. The company had produce lots of entertainment product like toys ( Special Edition ) and sell it in the local shop. Hamleys is one of the biggest toyshop in UK and it had more than 50 toys on sell online. The toys are suitable for age between 5 - 16 which are the similar age of the movie target audience. It helps the company to increase their income by selling toy to children.
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