P5(c)Legal and ethical issues

P5(c) Legal and ethical issues

Meaning and Purposes :  Legal and ethical issues, when the movie is published to the public, the legal part would be how their product will be under protection when it is published to the public. How the media company would take action when spotted an illegal activity which broke the law of copyright. The ethical issues part is how the media company avoid any offensive language or material in the movie to suit all range of target audience. In this section, I will analysis how Marvel handle both issues before & after when the movie is published to the public.

Copyright is a law that protect the product of a company which avoid people to infringe on the product without permission. Person who break the law will face penalty. In this section ,I will investigate how Marvel use the legal action to protect their own product and work and how copying could bring negative effect to the company. 

Copyright is to protect the any person or media company's work such as script , character , movie and music etc. Also the media company (Marvel)  preserve right to stop people copying, modify their product. Copyright also apply on idea itself. It anyone want to perform the idea or the product. They have to ask the copyright owner for permission. Usually the copyright has limited of time with 70 or 95 or 120 years , all work has a guaranteed of protection with 25 years.

Copyright can be also reach to audience and fans. As internet had been well developed now a days. It has a very high chance for movie being leak out to the public and publish on the internet. Youtube is a global video sharing website, any people can upload any type of video and share to everyone. However people had misused youtube and upload a full movie / soundtrack on the website. 

On the website of Marvel, it had a very small copyright logo at the bottom of each page. Which means every information ( Picture , Words , Gaming ) on the web page is under copyright protection. If people try to use the those information without asking permission from Marvel. It may face a penalty of breaking the law. 

Performance Rights are the right that perform music to the public.It is part of copyright law. It is also part of copyright law. Public performance does not contain any right to reserve copyright, however to performance in the public. Organisation has to ask permission of the song to public.

In Youtube, there is an action called " Copyright Strike ", which is to ban video that has offend the law of copyright. The video will be take down and people will not be able to watch the video forever. The user account may has a very high chance for being frozen. If any had post a movie on Youtube which contain the movie, the video will be auto - freeze to avoid more people watch that video.

Qvod is a Chinese application which people can download the torrent through this application and watch the latest media product ( Movie , TV shows , Music ) without paying any cost. It had been an issue for lots of media company as China is a very big market for the company. However most Chinese prefer downloading free online rather than buying the copy from shops or watch it in the cinema. Media company had nothing to do with the kind of application as Chinese had never took any straight action to the copyright infringement.
All the copyright infringement had cost media company lost lots of profit.

Copycat - It can bring a bad influence or negative effect to Marvel when someone copy their product. 

Example 1) Marvel will lost lots of profits when someone sales the DVD of the movie while it is still shown in cinema. The company had against the copyright by copying people's work without permission.

Example 2) Having a copycat toys on sales in the market. It will give a bad impression to the users of Marvel. The company who produced the toys below   had against the copyright law.They had copied the character from the movie, modified it and repackage with their own logo. It gives a nasty and doggy impression to Marvel

Offensive material means any published or broadcast content ( articles, photographs, films, or websites) that is likely to be upsetting, insulting, or objectionable to some or most people 

Before even the movie is been videotape, script director has to write a script for conversation inside the movie for the character. The script director had to think carefully to avoid any misunderstand for different nationality. Normally when the script writer had finished writing their script, they would have to let different people to proof-read it and ensure there is no offensive material contain with different point of view. Normally this process would take up to 10 weeks to complete a script for the movie.

If audience found out the movie contain too much offensive material, audience might against  watching the movie and any product that made by Marvel, which directly affect to the box office and the profit for the company.