Meaning & Purpose : Distribution channel means another public services which to promote and distribution their product. It could be free to everyone. For Marvel, it has its own tv channel called " Marvel Television" which is shows their superhero tv series on television. In this section , I will investigate how Marvel expend its own market and promote themselves by producing tv series.
In June 2010, Marvel Entertainment set up a television division , headed up by Jeph Loeb as Executive Vice President, which is under Marvel Animation would be operated. The division was name as " Marvel Television ".
Marvel Television is a division of Marvel under Walt Disney Company. It responsibles for live action TV series and animation. The Marvel Television studio is base on ABC studio which is also a division of Walt Disney Television Group.
The Marvel Television is feed available in 163 countries with 34 languages. Channel of Marvel Television is distributed through cable, satellite , digital terrestrial television channel and internet ( Netflix ). They continue to expand their new market across world wide as a priority role, introduce its channel to 600 million unallocated viewers.
Below is a chart to compare the TV shows of Agents of S.H.I.E.L.D which is a Marvel Drama and 2 others old ABC TV shows. Agents of S.H.I.E.L.D has an average viewers of 7 million per episode only in the US. Marvel claims it has a high viewers rating consider it has lots of entertainments method in nowadays.
Marvel Television has also sell their television episode production to Netflix ( website to watch movie online ). Daredevil and Jessica Jones are two high rating TV series in America Netflix, therefore
Agreement between Marvel & Netflix
In 2013 , Marvel and Netflix had made a deal which TV series from Marvel will be board cast on Netflix. Netflix had provide a very wide and incredible platform which exactly what Marvel is required. Marvel was very well - known at making movie but not TV series. Therefore Marvel need a strong platform which can promote their product to public in different way. It can increases a image to public that Marvel not only good at making movies, it is also very great at TV series as well.
More TV series will be board cast in 2016, so the public will have more choice to decide what they want to have.
Unlike ABC, Netflix required users to be above 16 years old to watch the programme inside. The programme which can be access by the audience contain more strong language and violet action. It can fit wide range of audience to watch the programme and earn great image from it.
For a media company , the most important thing is to let different age group of person to knowing the existence of this company and increase it popularity. For teenagers and adult , they will be watching TV series and Movie. However to expand the market to lower age person, Marvel has to invent another thing which are user friendly to them. On the webpage of Marvel, there is a section of games, over 14 of online games are available of them. All the graphic are cartoon and animated character, therefore it is very suitable for children to play with. The most important things is, all the online games are completely free. No in apps - offer or any charge in the games, so parents has no worry to let their children play.
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