Meaning & Purpose : Audience who consume / use the media product ( game, movie ,music...). It is always the very first priority for most media company because it is the very main source of money where they can earn from audience and continue to develop a new media product to satisfy them. It is very important for media company to satisfy all range of audiences ( Gamers , Normal Audience ). As the movie ( The Avengers ) has a very big impact to the audience in the world wide, it is very important for Marvel to take the advantage and move on into other media industry such as gaming industry.
Uses and gratifications : Instead of researching what media do to the audience, this approach studies what the audience does with the media. This approach also takes account of people's personalities and personal needs.
Uses and gratifications : Instead of researching what media do to the audience, this approach studies what the audience does with the media. This approach also takes account of people's personalities and personal needs.
Positive Effects
In general, the movie had a very positive feedback from the audience after they watched the movie. Marvel had to take the advantage trend to attract more audience to use the product which came out from Marvel. In IMDB, this movie is been rate 8.1 / 10 by 980,221 of people, this number of rating is very great.
Robert Downey Junior
Although this movie is a exciting , nervous , fighting superheroes movies. Marvel had still added some comedy conversation, action into the movie which let the audience just chill and enjoy the movie. The character who carry out the comedy section is very important as he has to be a humorous person in real life. The character that Marvel had used is Robert Downey JR. In the whole movie, he kept on talking some funny joke which really did make audience laugh. As Robert Downey Jr. himself had played lots of different comedy movie before, such as Due Date , Shaggy Dog etc. Most of the audience had leave different feedback on the forum and made lots of compliment of Robert Downey Jr. as he did played a really good role.
Storyline
The Avenger, its' story is unlike any other movie on the market. The storyline is combine together all different , separate movies. This unique method had build up an interest for audience to re-watch some older movies to catch up this storyline. Most audiences really like this method as it took a very long time to build up a good storyline. Audience able to see the change from the beginning until now, it seems to bring the audience to a first person experience.
CGI
The biggest change between the old and new Marvel movie was the graphic inside. In the olden day when Marvel made a actual suit to film the movie. However in now a days all graphic is generate by computer. Although the suit is not a real item, it is drawn out in the computer. However audience really like the appearance compare to the old one. The new suit design had earn lots of compliment and very positive feedback.
Product
As lots of audience really like the new design suit of the Iron Man. It had been a big topic between die hard fans of Marvel. Therefore Marvel had took an advantage to produce an Iron Man limited edition figure which only have 1000 in the worldwide. When it first put on sale, it doesn't need more than a minute to sale every figure out. It is a very positive sign and show the movie had made a huge impact to the fans. Now, some fans had put an limited edition figure on sale through internet. It required £12700 to buy one.
Software
To follow the trend of the most audience mind. Marvel had created lots of different entertainment gaming. It gave audience more choice to approach Marvel latest products. In those apps, there were lots of advertisement which are all related to the latest product from Marvel.There were link inside the advertisement which directly drag them to buy the DVD product and promote their latest movie release date. Also all the games had an in apps offer which mean die hard fans could buy the full version of the games by paying small amount of money.
It is the page where it is directly link from the advertisement in the game. There are lots of latest movies that target audience could buy from the internet instead of watching in the cinema. It has a big connection to the storyline that I mentioned before. Most audience would like to re-watch some older movie to catch up to the movie coming out soon. It gave Marvel a big opportunity to earn more profit. It is also a way to let audience to promote to their friend who had never watch movie from Marvel before.
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